There is no question that there's been a resurgence of interest in the paperless office. Much of this new found interest has been a result of increased desire for organizations to present a better face when it comes to sustainability, reducing greenhouse gases and other environmentally sound practices.
It's to be expected that MFP technology providers would want to join the bandwagon and put on a green face, too, even if their business models depend on customers printing more pages. What I've found surprising is that the industry analyst firm Gartner addressed this topic so candidly in a research note late last week. Gartner analysts Don Dixon and Pete Basiliere said MFP technology providers' public messaging around sustainability is "greenwash," that is, more marketing than actual programs and process changes to reduce paper in enterprises.
If you have a Gartner subscription, I recommend that you read the Gartner research report (#G00166785) called Cost Optimization is Key to Print Management in the Recession.
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