Partner Ecosystems and the Customer

Jeff Shuey, who writes a great blog about the intersection of People and Process, made a very important comment in a recent post about Microsoft partners. Talking about how each partner in an ecosystem benefited (revenue wise) from the ecosystem, he noted one of the primary benefits of ecosystems for customers:

 

"…customers can take comfort in the knowledge that the partner ecosystem will be there to support them. Note that I said the 'ecosystem' – I did not say the specific partners. A vibrant partner ecosystem allows the mix of partners to change over time to meet the ever changing needs of the customer."

 

This is in reference to Microsoft, but it applies to the Document Imaging ecosystem as well. Hardware manufacturers, ISVs, VARs, Office Equipment Dealers and Systems Integrators all sit in the ecosystem, and can all benefit from working together. But rarely do the ecosystem pieces remain static at a customer. MFP vendors change on a regular basis as leases expire. New software applications are consistently being rolled out. And the VARs, dealers and SIs that sell and support these systems change with them.

 

In the Microsoft world, Microsoft sits at the center of the ecosystem as the glue. Choose to work with Microsoft, and you also get the benefit of working with their ecosystem. With Document Imaging, that glue is an open platform that lets any scanning device (MFPs and scanners) connect to any software application. Add some Xerox devices to a Canon environment? – no problem. Decide to roll-out SharePoint to supplement OnBase and Documentum? No need to change how you handle the problem of getting paper into those systems.

 

Ecosystems are an essential ingredient in delivering customer-focused solutions. And they help drive standards. And, they present revenue opportunities for all the partners involved. It’s no wonder that Microsoft spends so much money on building theirs!

Comments

[Greg Walters]

Good observation - I have been struggling to get my head around the MPS environment in a graphic sense, and this is as close as I have seen...

[Document Imaging]

Great review!!!
Really important information.
Document Management System is a computing system used to track and store electronic documents and/or images of paper documents. Document Management Software helps people to improve the processing of information.
Best Regards